Jeff Kim

My first exposure to the scene of esports was during my first trip to South Korea 20+ years ago.

In 2005, I stumbled upon the G4TV forums. It acted as a second home for me, and I was an admin from 2007 until operations ceased in 2013.

I stumbled upon Button Bashers in early 2008. After getting the opportunity to do menial news posts, team manager Elsmiek Jager referred me to TEK-9, a website dedicated to competitive Call of Duty 4: Modern Warfare.

Camiel Rietbergen was its Editor in Chief and ran the site. He knew I wanted to contribute, and suggested contacting his equal over at Cadred, TEK-9's sister site. Camiel mentioned he knew a guy that'd take me under his wing and show me the ropes of this burgeoning phenomenon called the esports industry. After a few email exchanges, I was introduced to Richard Lewis. A year after that, I linked up with Marcus Graham.

Under Richard's mentorship, the opportunity to collaborate with many top gaming outfits became commonplace. My writing was nowhere near same level as power players in the scene, however; this fed insecurity.

Over the years, I would go on to work with a wide variety of companies, anonymously, shown below in descending chronological order. This included CIMs (pitch books), consultation, internal documentation, ghostwriting, marketing, partnerships, press releases, promotion, reviews, sponsorship documentation, and many other services.

I left Cadred in 2014 to finish my last years of university, gradually becoming more distanced from the scene. My writing interests were wider than just esports; I didn't want to become pigeonholed, even if it was just a hobby.

After graduating, I moved to Seoul and landed a job as a game designer. After about two years, I quit and decided to switch things up.

Since May 2019, I've been a full-time food critic and photographer, exploring the best (and worst) restaurants in Seoul. I'm curating and translating my pieces into English to be reposted for international use. The project is called Seoul Seek.

I've published three (short) biographies: Seba "Nujabes" Jun's on May 27, 2018, Marcus "djWHEAT" Graham's on May 12, 2020, and Alan "The Alchemist" Maman on October 25, 2020.

Two more are (slowly) on the way.